Amazon has announced that President Donald Trump’s reality series, “The Apprentice,” will soon be available for streaming on Prime Video. The move brings back one of television’s most recognizable business competition shows, which played a major role in shaping Trump’s public persona long before his political career.
Debuting in 2004, “The Apprentice” quickly became a cultural phenomenon, with Trump at the helm, delivering his signature phrase: “You’re fired.” The show was credited with boosting Trump’s brand as a businessman, leading to multiple seasons and a spin-off, “The Celebrity Apprentice.” The series showcased contestants competing in business-related challenges, with winners earning the opportunity to work within Trump’s organization.
Amazon’s decision to stream “The Apprentice” comes as the company continues to expand its content library, bringing back classic TV shows and reality programs for new audiences. While some have speculated about the timing of the release, Amazon has not made any public statements regarding its reasoning for acquiring the show.
The return of “The Apprentice” on a major streaming platform is a reminder of the show’s lasting impact on television and entertainment. Whether viewers are revisiting it for nostalgia or discovering it for the first time, its arrival on Prime Video ensures that President Trump’s former reality TV success will continue to reach audiences in the streaming era.