Bud Light faced a new backlash this week after the company sponsored one of the biggest Pride Parades in Canada over the weekend.

Footage from the event showed naked men riding bikes while waving to hundreds of children.

 

“Bud Light Canada has been a proud partner of Pride Toronto for the last 10 years. This year, we’re commemorating this milestone with Pride Toronto by featuring them on our can design, as well as continuing as the official beer sponsor of the festival,” the beer’s website explains.

https://twitter.com/TPostMillennial/status/1673112469072654342

 

Watch the footage above.