During an “all-hands” on deck meeting for Disney, general entertainment president Karey Burke promised to add more LGBTIA characters in its productions. “I’m here as the mother of two queer children, actually, one transgender child and one pansexual child, and also as a leader” said Burke.

Burke teared up during the call as she declared at least half of the characters will be a minority or LGBTIA by the end of the year. The video conference call was a ‘who’s who’ of executives at the media giant organization.

Television animation executive producer Latoya Raveneau said of Disney’s inclusivity, “our leadership over there has been so welcoming to my not-so-secret gay agenda.” ‘Where ever I could I was adding queerness to. No one would stop me and no one was trying to stop me” she said of her supportive company.

Videos from the meeting were leaked to conservative journalist Christopher Rufo of the Manhattan Institute’s City Journal, who first reported them on Twitter, reports The Daily Mail.

Burke said the company is “the home of really incredible, groundbreaking LGBTQIA stories over the years” but that what has been done has not been inclusive enough. “One of our execs stood up and said, ‘You know we only have a handful of queer leads in our content,” Burke said. “I went, ‘What? That can’t be true. And then I realized it is true.”

The Daily Mail reports that Disney has launched a campaign called ‘Reimagine Tomorrow’ with the goal to represent more minority groups. “By 2022, 50% of regular and recurring characters across Disney General Entertainment scripted content will come from underrepresented groups,’ according to the ‘Reimagine’ promotional material.”