Country Music legend John Rich weighed-in this week on whether Bud Light can rebound after its disastrous decision to partner with Transgender TikTok star Dylan Mulvaney.

“All of a sudden Bud Light decided to get this guy who’s making fun of women to be the face of their beer. What do you think?” asked Joe Pags.

“I thought: What were they thinking?” fired-back Rich.

“Lately, people are stepping way out there on the edge and making statements that just don’t work,” he added. “You know what else I wouldn’t put on a can of beer? An AR-15. I wouldn’t put anything on my brand that would alienate half the country.”

“It made absolutely no sense,” he added.

Watch the conversation above.